GODIVA Privacy Policy
Last Updated: July 13, 2026
This Privacy Policy (“Policy”) notifies you about Godiva Chocolatier, Inc.’s (“Godiva,” “we,” or “us”) privacy practices, including how we collect, use, and disclose information about you when you access or use our website at Godiva.com and on any of our mobile applications (collectively, the “Services”), or when you otherwise interact with us, such as through our customer support channels or on social media pages.
Certain states require additional information regarding our privacy practices and your privacy rights. Depending on whether you are subject to the laws of those states (“Consumer”), we provide you additional notices about our privacy practices and consumer rights relating to your personal information or personal data, as defined under those laws. Please see the California and other State Privacy Information section for more information. If you are a California employee or job applicant, please see the California Employee and Applicant Privacy Policy.
We may change this Policy from time to time. If we make material changes, we will notify you by revising the date at the top of this Policy and, in some cases, we may provide you with additional notice (such as adding a statement to the Services or sending you a notification). We encourage you to review the Policy often to stay informed about our information practices and the choices available to you.
CONTENTS
Targeted Advertising and Analytics
Transfer of Information to the United States and Other Countries
California and other State Privacy Notice and Information
Information You Provide to Us
We collect information you provide directly to us. For example, we collect information directly from you when you sign up for emails on or as a member of our Services, communicate with us via third-party platforms, participate in a contest or promotion, request customer support, or otherwise communicate with us. The types of information about you that we collect include your:
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Category of Personal Information |
Uses of Personal Information |
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Identifiers such as name, alias, mailing address, zip code, unique personal identifier, online identifier, IP address, email address, account name, month and day of birth, or other similar identifiers. California customer records or similar information in states with applicable privacy laws, such as name, signature, address, telephone number, email address, bank account number, credit card number, debit card number, or any other financial information. Commercial information, such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
• Provide and administer our Services and user accounts;
• Process and fulfill your transactions;
• Respond to your requests, questions, and concerns;
• Personalize your experience with us;
• Send you technical notices, security alerts, support messages and other transactional or relationship messages;
• Help customer service representatives assist you on request.
• Communicate with you about products, services, and events offered by Godiva and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);
• Verify customer information;
• Conduct market research;
• Advertise and market our products and services and conduct contextual advertising;
• Monitor and analyze trends, usage, and activities in connection with our products and services;
• Personalize the advertisements you see on third-party platforms and websites (for more information, see the Targeted Advertising and Analytics section below);
• Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
• Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Godiva and others;
• Comply with our legal and financial obligations; and
• Carry out any other purpose described to you at the time the information was collected.
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Internet or other electronic network activity information, such as browsing history, search history, information on a consumer's interaction with a website, application, or advertisement |
• Develop or improve products and services, including to debug and repair errors in our Services;
• Personalize your experience with us;
• Conduct market research;
• Advertise and market our products and services and conduct contextual advertising;
• Monitor and analyze trends, usage, and activities in connection with our products and services;
• Personalize the advertisements you see on third-party platforms and websites (for more information, see the Targeted Advertising and Analytics section below);
• Count and verify ad impressions;
• Conduct analytics;
• Audit compliance and other practices;
• Protect our rights, property and privacy;
• Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Godiva and others;
• Comply with our legal and financial obligations;
• Create de-identified, anonymized, or aggregated information; and
• Carry out any other purpose described to you at the time the information was collected.
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Geolocation data, such as physical location or movements based on IP address Inferences, such as approximate location based on IP address |
• Provide and administer our Services and user accounts;
• Audit compliance and other practices;
• Protect our rights, property and privacy;
• Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Godiva and others;
• Comply with our legal and financial obligations;
• Create de-identified, anonymized, or aggregated information; and
• Carry out any other purpose described to you at the time the information was collected.
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The following chart explains the recipients to whom we may have disclosed certain categories of personal information for business purposes:
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Category of Personal Information |
Categories of Recipients |
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Identifiers |
Web hosting and cloud storage providers, Customer support services providers, Customer feedback services providers, Data analytics providers, Fraud prevention services providers, Advertising and marketing partners |
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Characteristics of protected classifications under state or federal law |
Customer feedback services providers |
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Internet or other electronic network activity information |
Web hosting and cloud storage providers, Data analytics providers, Fraud prevention services providers, Advertising and marketing partners |
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Inferences |
Advertising and marketing partners |
We do not disclose SMS/text messaging originator opt-in data and consent with third parties. In addition, we do not use or disclose sensitive personal information, as defined under the applicable state privacy laws, for the purpose of inferring characteristics about you. We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this Policy.
Sales and Sharing of Personal Information and Use of Personal Information for Targeted Advertising
State privacy laws require that we provide transparency about personal information we “sell,” “share,” or use for “targeted advertising.” “Sale,” for the purposes of California law, broadly means scenarios in which we have disclosed personal information with partners in exchange for valuable consideration, while “sharing” means we have disclosed information to a third party for cross-context behavioral advertising. In addition, California law has been interpreted to deem this “sharing” to also be a form of “sale.” “Targeted advertising” means displaying advertisements to you where the advertisement is selected based on personal information obtained from your activities over time and across nonaffiliated websites or online applications to predict your preferences or interests. Accordingly, Godiva has “sold” or “shared” your personal information or used your personal information for purposes of “targeted advertising” as described in the Targeted Advertising and Analytics section above.
In addition, Godiva has “sold,” “shared,” or used for “targeted advertising” the below information with the following category of third parties:
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Categories of Personal Information “Sold,” “Shared,” or Used for “Targeted Advertising” |
Categories of Third Parties |
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• Identifiers
• Commercial Information
• Internet and electronic network activity information (including information from cookies)
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Advertising and marketing partners |
See Privacy Rights below to learn how to opt out of these activities.
We do not knowingly “sell” or “share” personal information about consumers under the age of 16 and do not engage in “targeted advertising” of consumers under the age of 16, or higher where required by law.
California Notice of Financial Incentive
California’s privacy law requires that we notify you if we provide you a program, benefit, or other offering related to the collection, deletion, or sale of personal information, which it defines as a “financial incentive.” We offer coupons and other product incentives to prospective and current Godiva consumers. Sometimes, consumers sign up or provide us their personal information (e.g., email address) in order to receive our coupons or product incentives. As such, under the CCPA, our coupons and product incentives may be considered financial incentives provided in exchange for the collection and retention of personal information.
We offer these coupons and other product incentives to enhance our relationship with you or so you can enjoy or try our products at a lower price. There is no obligation to opt-in and consumers may opt-out at any time. The details of each program are contained in each such program offering.
The consumer data received in exchange for your participation is dependent on a number of factors, including, for example, whether and to what extent you take advantage of any offerings and whether and to what extent you opt out of any offerings, but is roughly equivalent to the value of the coupon or product offered.
Privacy Rights
Subject to certain limitations, you have the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, and disclose, (2) request correction of your personal information, (3) request deletion of your personal information, (4) opt out of any “sales” or “sharing” of your personal information that may be occurring or uses of your personal information for “targeted advertising,” and (5) not be discriminated against for exercising these rights. If you are a resident of Oregon or Minnesota, you also have the right to request the list of third parties to whom we disclosed your personal information or a list of third parties to whom we disclosed any personal information. You may make these requests by calling (800) 946-3482 or sending an email to privacy@godiva.com. If we need to verify your request, we will do so by asking you to provide information related to your recent interactions with us. You or your authorized agent can opt out of cookie-based “sales,” “sharing,” or “targeted advertising” here or via the “Your Privacy Choices” link at the bottom of this page.
If we deny your request, you may appeal our decision by contacting us at privacy@godiva.com. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.
For California residents, you may authorize a person to act on your behalf to make a verifiable consumer request related to your personal information. If we receive your request from an authorized agent and they do not provide a valid power of attorney, we may ask the authorized agent to provide proof that you gave the agent signed permission to submit the request to exercise rights on your behalf. In the absence of a valid power of attorney, we may also require you to verify your own identity directly with us or confirm to us that you otherwise provided the authorized agent permission to submit the request. If you are an authorized agent seeking to make an access, correction, deletion, or opt-out request, please call (800) 946-3482.
Opt-out Preference Signals
Some browsers allow you to enable privacy controls in the browser's settings to automatically signal your opt-out preference to the websites you visit (e.g., Global Privacy Control). We honor Global Privacy Control signals as a valid request to opt-out of the sharing of information linked to your browser. Please be aware, however, that opt-out preference tools are limited to the browser or device you are using. Also, to maintain your privacy preferences, your browser may save some information in its cookies and cache, and if you clear cookies, you may remove your opt-out preferences so that you may have to opt-out again.
If you are not logged into your account with us, our processing of the signal will be limited to cookie-based sales, sharing, and targeted advertising for the specific browser or device that you are using.
CONTACT US
If you have any questions about this Policy, please contact us at letters@godiva.com. We will be happy to answer your questions or address your concerns. Please note that e-mail communications will not necessarily be secure. Accordingly, you should not include credit card information or other sensitive information in your e-mail correspondence with us.
