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Stories May 06, 2026

Celebrating 100 years of tradition

What stands the test of 100 years? 

A legacy shaped by Belgian tradition & craftsmanship. Chef Thierry shares why every detail still matters at GODIVA.

Celebrating 100 years of tradition

GODIVA celebrates a remarkable centennial, marking 100 years of rich tradition and exceptional craftsmanship that has defined Belgian chocolate. Chef Thierry emphasizes the importance of legacy in this artisanal field, showcasing how each detail matters in the creation of high-quality chocolates. What makes GODIVA's story unique? It lies in the meticulous attention to detail that has been a hallmark of their brand from the beginning.

During a recent reflective week spent with Pieter Grabs, one of the last original creators for GODIVA, Chef Thierry discussed the "DNA" of the brand. This conversation revealed insights into not just how chocolate is made, but why it continues to resonate with chocolate lovers today. It's about more than just tasty treats; it's about flavors, consistency, and the unwavering commitment to maintaining Belgian traditions.

As we celebrate this milestone, the passion that goes into each piece of chocolate stands clear. The craft of chocolatier isn't just a job; it's a legacy nurtured over countless years, passed down through generations. Chef Thierry poses a question that strikes at the heart of chocolate enjoyment: Who do you share your chocolate with? For him, it’s a moment of self-indulgence, reflecting the timeless joy that a piece of GODIVA chocolate can bring.

Looking back over these 100 years, it’s evident that while techniques may evolve, the core values of tradition and craftsmanship will continue to guide GODIVA into the future. Each bite of chocolate represents not just flavor but the history, heart, and dedication that have made Belgian chocolate a cherished delight worldwide. Embrace the legacy, and appreciate the details that have stood the test of time as we embark on the next century of chocolate excellence.

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