GODIVA Chocolatier Announces Kristina Saffran, Co- Founder of Project Heal As A Local Lady GODIVA Finalist

Douglastown, NY Woman Honored for Giving Back to Local Community

New York, NY, July, 2012 – GODIVA Chocolatier announced that Kristina Saffran, co-founder of Project HEAL, from Douglaston, NY, has been selected as one of three Summer Local Lady GODIVA Honorees as part of the 2012 Local Lady GODIVA Program, along with Jenette Meldrum of PORCH-Durham (Durham, NC) and Shari Caffrey of Taylor's Wish (Anaheim, CA). The cause marketing initiative, which launched in April, celebrates inspirational women around the world who embody the attributes of Lady GODIVA through selflessness, generosity, leadership and the spirit of giving-back to their community. Kristina was nominated by her mother for her inspiring work with Project HEAL and was chosen, by a panel of judges, out of more than 3,000 nominations to be named a semi-finalist in June. After more than 70,000 votes in three weeks by the GODIVA online community on LadyGODIVAProgram.com, Kristina rose to the top in the Northeast region to be named a Summer Local Lady GODIVA Honoree.

In 2008, Kristina Saffran co-founded Project HEAL: Help to Eat, Accept and Live, a non-profit organization that raises money for those suffering from eating disorders that want to recover but are unable to afford treatment. Kristina,who suffered and recovered from anorexia herself, was inspired to create the organization from her personal experience and battle with the illness.

In four short years, Project HEAL has raised in excess of $170,000, primarily through fundraisers soliciting private donations, and has sent seven young women to treatment. Project HEAL also promotes healthy body image and self-esteem within the local community. Kristina regularly speaks at high schools, hospital programs and panel talks, sharing her story and educating peers on eating disorders. She also serves as a mentor to teenage girls and a consultant to parents, siblings, friends, and treatment providers dealing with these disorders. There are currently seventeen chapters of Project HEAL around the countrythat work to spread the mission and values of the organization.

Kristina will receive a $1,000 grant from GODIVA to help support her cause as well as be in the running to receive an additional $10,000 grant and the opportunity to be honored as the 2012 Local Lady Godiva Honoree.

For more information about Project HEAL please visit www.theprojectheal.org. Information on the other Honorees’ organizations can be found at www.porchdurham.org and www.taylorswish.org.

About the Lady GODIVA Program
In November 2011, GODIVA Chocolatier announced a new global, corporate philanthropy initiative, the “Lady GODIVA Program,” which celebrates inspirational women around the world who embody the attributes of Lady Godiva through selflessness, generosity, leadership and the spirit of giving-back to the community. Lauren Bush Lauren, Chief FEEDer and Co-Founder of FEED Projects LLC, was named the program’s first National Honoree for her work to create good products that help FEED the world. To date, FEED Projects and the FEED Foundation have provided over 60 million school meals to children living in 62 of the poorest countries in the world through the UN World Food Programme (WFP) school feeding program, which reaches an average of 22 million school children a day.

To coincide with the national program, GODIVA launched the “Local Lady GODIVA Program,” in April, which recognizes and awards women in local communities who make a difference. Each season, GODIVA fans can nominate a Local Lady GODIVA and through online public voting, three regional finalists are chosen each season and receive a $1,000 grant to help support their cause. At the end of the year, one Annual Local Lady GODIVA Honoree will be chosen from the nine regional Honoree sand will receive a $10,000 grant to support her work. To nominate or vote for a Local Lady GODIVA, click here.

When the GODIVA brand was founded, the company sought a name that embodied the timeless qualities of passion, style and modern boldness, and found it in the legend of Lady GODIVA. Now, as the company looks to the future with the creation of the Lady GODIVA Program, it was only natural to once again draw inspiration from the story of one woman’s act of generosity. With the creation of the Lady GODIVA Program, we are able to help support the causes that matter to women, both globally and locally, and inspire others to give back as well.

About GODIVA Chocolatier
Godiva was founded 85 years ago in Brussels, Belgium and since then, has grown to become the global leader in premium chocolates. GODIVA is one of the most widely recognized chocolate brands in the world, and one that consumers universally associate with prestige, elegance and quality. From its famous truffles and shell molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, GODIVA Chocolatier is dedicated to excellence and innovation in the Belgian tradition. Most recently, Godiva has expanded into baked goods and desserts, delighting customers with innovative products such as brownies, cakes and chocolate dipped items, defining itself as the destination for chocolate. www.GODIVA.com.

PRESS CONTACTS:
ALISON BROD PUBLIC RELATIONS, 212-230-1800
Jessica@alisonbrodpr.com / Joanna@alisonbrodpr.com / Taylor@alisonbrodpr.com
###