GODIVA Chocolatier Announces Jenette Meldrum

Durham, NC Woman Honored for Giving Back to Local Community

New York, NY, July 2012 – GODIVA Chocolatier announced that Jenette Meldrum, co-founder of PORCH-Durham, from Durham, NC, has been selected as one of three Summer Local Lady GODIVA Honorees as part of the 2012 Local Lady GODIVA Program, along with Kristina Saffran of Project HEAL (Douglastown, NY) and Shari Caffrey of Taylor's Wish (Anaheim, CA). The cause marketing initiative, which launched in April, celebrates inspirational women around the world who embody the attributes of Lady GODIVA through selflessness, generosity, leadership and the spirit of giving-back to their community. Jenette was nominated by her husband for her inspiring work with PORCH-Durham and was chosen, by a panel of judges, out of more than 3,000 nominations to be named a semi-finalist in June. After more than 70,000 votes in three weeks by the GODIVA online community on LadyGODIVAProgram.com, Jenette rose to the top in the Central Southeast region to be named a Summer Local Lady GODIVA Honoree.

In January 2011, Jenette Meldrum, along with Lesli Garrison and Chasie Harris, founded the Durham chapter or PORCH, a grassroots, community hunger-relief organization whose goal is to alleviate hunger in the Durham community. The mission of the organization is to help feed underprivileged youth in the local Durham community through food collections to support the Backpack Buddies Program. This program provides over 420 backpacks of food for each weekend during the school year to children in need within the Durham County Public Schools and the John Avery Boys & Girls Club of Durham. Each month neighborhood coordinators collect bags of non-perishable food from their neighbors' porches. From there the food is collected and delivered to the InterFaith Food Shuttle located in the Northgate Mall. The food suitable for the Backpack Buddies program is then divided into backpacks for impoverished children to take home each weekend of the school year. Food collected that is not suitable for backpacks are distributed to food pantries within Durham. In just over a year and a half, the effort has grown from 91food donations from 70 homes in the first month, to well over 525 food donations from 359 homes today. Jenettewill receive a $1,000 grant from GODIVA to help support her cause as well as be in the running to receive an additional $10,000 grant and the opportunity to be honored as the 2012 Annual Local Lady GODIVA Honoree. For more information about PORCH-Durham please visit www.porchdurham.org. Information on the other Honorees’ organizations can be found at www.theprojectheal.org and www.taylorswish.org.

About the Lady GODIVA Program
In November 2011, GODIVA Chocolatier announced a new global, corporate philanthropy initiative, the “Lady GODIVA Program,” which celebrates inspirational women around the world who embody the attributes of Lady GODIVA through selflessness, generosity, leadership and the spirit of giving-back to the community. Lauren Bush Lauren, Chief FEEDer and Co-Founder of FEED Projects LLC, was named the program’s first National Honoree for her work to create good products that help FEED the world. To date, FEED Projects and the FEED Foundation have provided over 60 million school meals to children living in 62 of the poorest countries in the world through the UN World Food Programme (WFP) school feeding program, which reaches an average of 22 million school children a day. To coincide with the national program, GODIVA launched the “Local Lady GODIVA Program,” in April, which recognizes and awards women in local communities who make a difference. Each season, GODIVA fans can nominate a Local Lady GODIVA and through online public voting, three regional finalists are chosen each season and receive a $1,000 grant to help support their cause. At the end of the year, one Annual Local Lady GODIVA Honoree will be chosen from the nine regional Honorees and will receive a $10,000 grant to support her work. To nominate or vote for a Local Lady GODIVA, click here. When the GODIVA brand was founded, the company sought a name that embodied the timeless qualities of passion, style and modern boldness, and found it in the legend of Lady GODIVA. Now, as the company looks to the future with the creation of the Lady GODIVA Program, it was only natural to once again draw inspiration from the story of one woman’s act of generosity. With the creation of the Lady GODIVA Program, we are able to help support the causes that matter to women, both globally and locally, and inspire others to give back as well.

About GODIVA Chocolatier
GODIVA was founded 85 years ago in Brussels, Belgium and since then, has grown to become the global leader in premium chocolates. GODIVA is one of the most widely recognized chocolate brands in the world, and one that consumers universally associate with prestige, elegance and quality. From its famous truffles and shell molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, GODIVA Chocolatier is dedicated to excellence and innovation in the Belgian tradition. Most recently, GODIVA has expanded into baked goods and desserts, delighting customers with innovative products such as brownies, cakes and chocolate dipped items, defining itself as the destination for chocolate. www.GODIVA.com.


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