GODIVA & DREW BARRYMORE FIND IT IN EVERYTHING BOOK PROMOTION
NEW YORK, NY (January 23, 2014) – This Valentine’s Day, GODIVA Chocolatier is celebrating every day’s heart-melting moments. To kick-off the season of love, GODIVA is partnering with Drew Barrymore and her new coffee table book, Find It in Everything, a collection of photographs of heart-shaped objects. Through this heart-felt partnership, the brand synonymous for their iconic heart-shaped boxes will join the actress in recognizing love and romance can be found everywhere.
Beginning February 1st, GODIVA will be offering Find It In Everything as a gift with purchase of $50 at over 200 GODIVA boutiques nationwide and for $65 on GODIVA.com. Together, GODIVA and Drew Barrymore are encouraging chocolate lovers to share photos of heart-melting moments as a part of GODIVA’s Heart-Melting Valentine’s Day Sweepstakes. Consumers uploading photos to GODIVA’s Facebook Page have the opportunity to win GODIVA Valentine’s Day favorites and one lucky winner will have the chance to attend a meet and greet with Drew Barrymore, receive a signed copy of Find it in Everything and relish in a year’s worth of GODIVA chocolate.
“For decades, I’ve been collecting images of hearts and I am excited that I am finally able to share them. I’m inspired by the shape and the many emotions that the heart symbolizes. No other brand honors love and heart-melting moments like GODIVA so working with the brand feels like a perfect fit” said Drew Barrymore. “I’ve even photographed exclusive GODIVA hearts that can only be seen on GODIVA.com and by following @GODIVA.”
Hearts are at the core of GODIVA’s decadent gift offerings throughout the Valentine’s Day season. These tempting treats include classic GODIVA Keepsake Hearts ($50 for 15 pcs), new limited-edition Valentine’s Day Truffle Flights ($16), iconic Valentine’s Day Gold Ballotins ($15 for 8 pcs) and Milk and Dark Chocolate Message Truffles ($12). Boutique exclusive items include Freshly Dipped Chocolate-Covered Strawberries (from $7 each to $48 for 6 strawberries) and Fudge Heart Pops ($3).
About GODIVA Chocolatier
GODIVA was founded over 85 years ago in Brussels, Belgium and has grown to become the global leader in premium chocolates. GODIVA is one of the most widely recognized chocolate brands in the world, and one that consumers universally associate with prestige, elegance and quality. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, GODIVA Chocolatier is dedicated to excellence and innovation in the Belgian tradition. Over the past few years, GODIVA has expanded into baked goods and desserts, delighting customers with innovative products such as brownies, chocolate dipped items and most recently the new Cake Truffles and Ultimate Dessert Truffle Collections, defining itself as the destination for chocolate. www.GODIVA.com.
About FIND IT IN EVERYTHING
In FIND IT IN EVERYTHING, Drew Barrymore shares the photographs she has taken of heart-shaped objects and patterns she has come across over the past ten years. Some are obvious and others barely discernible. A discarded straw wrapper, a hole in a T-shirt, a scallion in a bowl of miso soup -- seemingly everywhere she turns her lens a heart reveals itself. A very personal collection of images, many of them accompanied by brief captions that reflect on beauty in the everyday, FIND IT IN EVERYTHING is a delightful book from the beloved actress and director, who now adds photographer to her list of credentials.
ALISON BROD PUBLIC RELATIONS, 212-230-1800
Brooke Scher Mogan / Taylor Gowdy
Brooke@alisonbrodpr.com / Taylor@alisonbrodpr.com