GODIVA Truffles Get A Blast Of New Cake Flavors From 'Ace Of Cakes' Star Duff Goldman

This September GODIVA Transforms Duff’s Favorite Cake Recipes into Four Mouth-Watering Truffles

NEW YORK, NY (May 30, 2012) – GODIVA Chocolatier is giving dessert lovers another reason to celebrate with the debut of its first-ever collection of truffles crafted in collaboration with a celebrity pastry chef: the Cake Truffles Collection. Designed by both Duff Goldman, star of Food Network’s Ace of Cakes and GODIVA Executive Chef Thierry Muret, the Cake Truffles Collection features four whimsical truffles inspired by Duff’s favorite cake recipes and vibrant personality. Each piece reflects the infusion of Duff’s bold, artistic style with GODIVA’s classic truffle making techniques.

The first collaboration of its kind, the Cake Truffles Collection showcases the pioneering heritage of GODIVA’s truffles and the company’s passion for the chocolate culinary arts. Famed for his one-of-a-kind works of “cake art,” Duff is known for whipping up intricate, unusual and colorful cakes for his television shows and behind the scenes at his Charm City Cakes bakeries.

The perfect gift for every occasion – birthdays, weddings, anniversaries, hostess gifts - the vibrant Cake Truffles Collection’s four decadent flavors include:

Birthday Cake Truffle: Vanilla cake mousse in a white chocolate shell, sprinkled with white pearl nonpareils

Cookie Dough Truffle: Cookie dough ganache in a milk chocolate shell, topped with dark chocolate chips

Pineapple Hummingbird Cake Truffle: Pineapple and banana ganache with pecan cream cheese frosting in a white chocolate shell

• Butterscotch Walnut Truffle: Butterscotch caramel and maple walnut cream in a milk chocolate shell, dusted with molasses

“The transformation of cakes from a little bakery in Baltimore into GODIVA Truffles that capture so many flavors is incredible. This collaboration pushed the bounds and made GODIVA incredibly human for me which is really cool,” states Duff Goldman, Chef on Food Network’s Ace of Cakes.

As the creators of the world's most elegant, hand-crafted chocolates, GODIVA strives to be an innovator in the chocolate confections industry and pursues this pledge through partnerships and collaborations with talented pastry chefs. From its sponsorship of the New York City and South Beach Wine & Food Festivals to its partnership with The Culinary Institute of America, the academic institution where Duff Goldman graduated from, GODIVA is dedicated to supporting the culinary community and rising pastry stars.

“We are thrilled to announce this collaboration with the extremely talented Chef Duff Goldman,” states Lauri Kien Kotcher, Chief Marketing Officer at GODIVA.” This collection has been a year in the making and extends GODIVA’s commitment to elevating pastry chefs around the world and to being a leading innovator in the chocolate industry,” she furthers.

Beginning September 1, 2012, GODIVA’s Cake Truffles Collection will be sold at GODIVA Boutiques nationwide and will be available for purchase individually as well as in 8 piece keepsake box ($25.00), or part of the 24-piece Ultimate Dessert Truffle assortment ($50.00) which includes 4 Cake Truffles. Packaged in a whimsical and vibrantly colored box and tied with a single gold Duff ribbon, these lovely sets contain truffles as special as the moments they share.

To kick off the launch of the limited edition Cake Truffles Collection, GODIVA is offering one lucky chocolate lover the opportunity to win an over-the-top Cake Bash with Duff Goldman at his acclaimed Charm City Cakes Bakery in Los Angeles. The GODIVA Cake Bash sweepstakes winner will embark on an experience of a lifetime, which includes a paid trip for up to six friends to the Ace of Cake’s stars’ famed bakery where they will celebrate with an exclusive and indulgent cake bashing party hosted by Duff Goldman himself. GODIVA fans are encouraged to enter online at facebook.com/godiva.

About GODIVA Chocolatier
With production facilities in Belgium and the U.S., GODIVA Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, GODIVA Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for over 80 years. www.GODIVA.com.

PRESS CONTACTS:
ALISON BROD PUBLIC RELATIONS, 212-230-1800
Jessica@alisonbrodpr.com /Joanna@alisonbrodpr.com/Taylor@alisonbrodpr.com
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