GODIVA PARTNERS WITH THE ELTON JOHN AIDS FOUNATION TO OFFER CHOCOLATE LOVERS AN UNPRECEDENTED OPPORTUNITY TO “GIVE LOVE AND GIVE BACK” THIS VALENTINE’S DAY

This Valentine’s Day,Godiva is encouraging consumers to open their hearts to their loved ones as well as those in need. Godiva celebrates the joy of giving back with a special limited edition gift box and sweepstakes, inspired by Godiva’s partnership with the Elton John AIDS Foundation (EJAF). Since its inception, EJAF has raised over $150 million for HIV/ AIDS prevention and service programs in 55 countries across the globe – programs that have saved thousands of lives and made it possible for people living with HIV/AIDS to have a better quality of life with their loved ones.

“The eternal values of love and sharing, as exemplified by EJAF, have always been staples of Godiva’s philosophy, particularly during Valentine’s Day,” says Jim Goldman, President & CEO, Godiva Chocolatier Worldwide. “We are proud to honor our shared ideals and support their valuable contributions through this special Valentine’s Day sweepstakes.”

For the first time ever, Godiva’s annual Valentine’s Day Sweepstakes will offer its winners the chance to make a difference. The Grand Prize winner of the 2010 Valentine’s Day Sweepstakes will receive an exclusive, all-expenses-paid trip to New York City in the fall of 2010, where he or she will receive the red carpet treatment at EJAF’s annual star-studded gala, An Enduring Vision. At the gala, the winner will have the rare opportunity to present Sir Elton John, Founder and Chairman of EJAF, with a $200,000 check on behalf of Godiva*.

Additionally, to honor another cause close to the winner’s heart, Godiva will make a $20,000 donation to a charity of the winner’s choosing, allowing him or her to give back in two very special ways. One hundred First Prize Winners will also win a year of Godiva chocolates and a $200 donation to the charity of their choosing**.

Created specially to honor Godiva’s partnership with EJAF, the Limited Edition True Love Gold Heart Assortment ($25) is the perfect way to remind loved ones just how “wonderful life is while they’re in the world.” This heart shaped box is filled with delectable ganaches, velvety caramels and scrumptious pralinés in milk, dark and white chocolate. Signed with “Give Love, Give Back,” this new offering is the ultimate way to show just how much you care.

To enter the Valentine’s Day Sweepstakes, simply look for the heart symbol () on Valentine’s Day heart boxes valued at $25 or more, including the Limited Edition True Love Gold Heart Assortment. Open the envelope inside the specially marked boxes to receive your Access Code and visit www.Godiva.com/VDaySweeps to enter your code for your chance to win.

All Valentine’s Day gift boxes are available beginning January 2010 in Godiva boutiques, finer department stores, and specialty shops across North America, as well as through the company’s toll-free number (1-800-9-GODIVA) and website, www.GODIVA.com.

About Godiva Chocolatier

With production facilities in Belgium and the U.S., Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for over 80 years. www.GODIVA.com.

About the Elton John AIDS Foundation

The Elton John AIDS Foundation (EJAF) was established in the United States in 1992 (EJAF-US) and in the United Kingdom in 1993 (EJAF-UK) by founder and chairman Sir Elton John. Together, both entities have raised over $150 million to support HIV/AIDS prevention and service programs in 55 countries around the globe since inception. Today, EJAF is one of the world's leading nonprofit HIV/AIDS organizations supporting innovative HIV prevention programs, efforts to eliminate stigma and discrimination associated with HIV/AIDS, and direct care and support services for people living with HIV/AIDS. EJAF-US’s current grant-making priorities target HIV prevention programs in the Southern United States, the Caribbean, and Latin America; HIV prevention and care services for highly marginalized and vulnerable populations; and HIV/AIDS prevention education and the promotion of sexual health for adolescents.

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